The REACH program aims to identify and accelerate the most promising new technology companies in real estate and adjacent industries, including banking, insurance and home services.

“This will be the first time a home lender will provide an end-to-end ‘mortgage-as-a-service’ solution through Salesforce Financial Services Cloud — a platform that thousands of financial institutions already heavily rely on.” — Rocket Cos. Vice Chairman and CEO Jay Farner

The acquiring group includes First Multiple Listing Service in Atlanta, MIAMI REALTORS®, ACTRIS MLS in Austin, Texas, and Heartland MLS in Kansas City.