Welcome to the 2025 edition of the Truth About Agents — where readers tell us what’s what in DFW Metroplex residential real estate. This annual report examines agent income, training priorities, client profiles, new construction, sales teams, AI use and more.
We asked, and you answered! Throughout February and March, loyal readers responded to our detailed survey to offer a clearer picture of how real estate professionals are doing in Dallas-Fort Worth. Now, see how you stack up alongside your peers. Is your compensation on par? Does your marketing carry the same emphasis? What do managing brokers see as the most important training for their agents? Do you agree? And overall, are your fellow agents optimistic or pessimistic about the industry? Answers to these questions and more lie in the data presented here.
This year, we dove deep into earnings to determine the percentage of agents earning $200,000 or more per year and $100,000 or more per year. Another hot topic this year is AI, namely how agents are using it and whether they view it as effective. AI is shaping every business sector and real estate is no exception. Based on the survey results, it’s clear agents continue to embrace this new technology.
Check out our findings on: Income | Career | Training | Marketing | Demographics | Clients and Transactions | Managing Brokers | Real Estate Teams | New Construction | Artificial Intelligence
Demographics
Training
Career
Income
Clients and Transactions
Marketing
Managing Brokers
Real Estate Teams
New Construction
Artificial Intelligence
