Massoud Atallah is now Coldwell Banker Realty’s regional vice president for Dallas-Fort Worth and Austin. Previously, Atallah was senior vice president of business development at Lamacchia Realty.
Atallah’s tenure with Coldwell Banker began in New England in 2001, where he ultimately became a senior vice president in 2011. In the years since, he’s served as senior regional vice president of the company in Atlanta and as senior vice president of the national Coldwell Banker brand.
In his new role, Atallah will oversee 1,000 affiliated agents across 15 offices.
“Massoud Atallah is the right person to take on this expanded leadership role in Texas,” Ayoub Rabah, president of Coldwell Banker Realty in the Midwest and Texas, said in a press release. “He is a real estate veteran who brings a wealth of experience and decades of success to this new position. We are thrilled to have him back in the Coldwell Banker family.”
Atallah was named Industry MVP in the 2021 Atlanta Agents’ Choice awards.