SERHANT. enters Texas market with Houston, Dallas, Austin, San Antonio launch

by Elizabeth Kanzeg Rowland

Ryan Serhant, the founder and CEO of SERHANT. and star of Netflix’s real estate reality series, "Owning Manhattan." (Image courtesy of SERHANT. Studios)

SERHANT. has launched operations in Texas, joining forces with 13 founding agents and six independent brokerages across Houston, Dallas, Austin and San Antonio.

The move follows SERHANT.’s recent entrance into the California and Boston markets under the leadership of Ryan Serhant, founder and CEO of SERHANT. and star of Netflix’s real estate reality series, “Owning Manhattan.”

With the goal of national expansion, Serhant touted the role of AI and technology in the company’s business model.

“Top agents and independent brokerages are choosing SERHANT. because we built what no one else has. S.MPLE, our proprietary AI platform, handles the operational lift agents spend years trying to solve on their own,” Ryan Serhant said in a press release. “Our media and marketing engine does the rest. You get the technology and reach of a global brand without losing the boutique culture.”

Susana Sarvis, managing director and broker of record, will lead SERHANT. Texas out of the firm’s Houston office. Sarvis most recently served as vice president of brokerage operations at Real Brokerage.

“After spending more than 17 years helping agents grow their businesses and navigate an evolving industry, I couldn’t be more excited to join SERHANT. and lead our Texas expansion,” she said. “Texas is home to some of the most dynamic luxury markets in the country, and I look forward to helping our agents elevate their businesses while delivering exceptional experiences for buyers and sellers across the state.”

Members joining SERHANT. Include:

  • Chris Phan and his brokerage, Truss Real Estate
  • David Garcia Jr. and Alanna D’Antonio Garcia with their brokerage, Evoke Realty
  • Patrick Burbridge with his brokerage, CitiQuest Properties
  • Robert Alvarez Jr. and Lisa Martin with their brokerage, MRA Realtors
  • Kasey Fagan and her brokerage, KF Real Estate
  • Ellen Steele and her brokerage, Steele Portfolio Real Estate

Founding agents joining SERHANT. Texas:

  • Matt Keeton, from Monument Realty; Michael Petersen, from On Demand Realty; and Aaron Shockey, from Compass.

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