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How did we get here — and where are we going?

by Justin Landon

If you spend any time scrolling headlines or listening to national real estate commentary, you’d be forgiven for thinking our industry is in trouble. Depending on the day, we’re told the market is “frozen,” or real estate is on the brink of some existential reckoning.

And yet, when I look at the data — and more importantly, when I look at North Texas — I see something very different.

So, how did we get here, and where are we actually going? To answer that, we have to start by acknowledging that the past five years have been anything but normal.

How we got here

The DFW market experienced an unprecedented run from 2020 through 2022. Record-low interest rates, accelerated household formation, corporate and personal relocations and lifestyle shifts collided all at once. While record numbers of homeowners were buying, even more refinanced at historically low interest rates. 

When you’re sitting on a mortgage that starts with a two or a three, there’s very little financial incentive to move. Combined with the fact that the average homeowner stays in their home for about seven years, the result is fewer resale transactions.

Despite higher rates, and more recently, modest price softening, values across DFW remain far above pre-pandemic levels. This means homeowners are sitting on record equity, which continues to protect the marketplace from distress.

There’s an important distinction that often gets lost in the conversation: a slowdown in transactions is not the same thing as a bear market.

What many are experiencing as market compression is actually increased competition. Record transaction totals from 2021 to 2022 have resulted in record numbers of Realtors in 2023 to 2025. Today, we have more licensed agents than ever before, yet fewer transactions. That imbalance is what many agents are feeling day-to-day. The business hasn’t gone anywhere, there’s just more people competing for it.

This isn’t new, but it is to those new to the business. It’s a reversion to a more normalized market where skill, value and differentiation matter more than ever.

The reality of the market today

Despite the national narrative, DFW remains one of the strongest housing markets in the country. Population growth continues. Job growth continues. Business relocations continue. We are still building homes, still absorbing inventory and still closing tens of billions of dollars in sales annually.

Consumers are using Realtors more, not less. They’re navigating affordability challenges, complex financing conversations and uncertain headlines. That complexity increases the value of professional guidance.

At the same time, buyer and seller sentiment has lagged. Fear travels faster than facts, and in many cases national news doesn’t reflect the truth of a local market. That disconnect creates hesitation, but it also creates opportunity for those who know the data and can communicate it clearly.

Where we’re going

Looking ahead, the future of the DFW market is not about returning to 2021. It’s about moving forward smarter.

We should expect moderate, sustainable growth, not explosive surges. Inventory will gradually improve as life events, not rates, drive mobility. New construction will continue to play a large role, particularly for first-time and rate-sensitive buyers. Buyers and sellers will adapt, just as they always have.

For real estate professionals, the path forward is clearer than the headlines suggest, even if it isn’t easy.

The next phase of this market will reward professionals who:

  • Continuously sharpen their skills, not just their lead sources.
  • Understand financing, concessions, inspections and negotiation strategy at a deeper level.
  • Adapt their approach as market conditions change instead of waiting for the market to “come back.”
  • Differentiate themselves through competence, not volume.

This is a relationship business with an emphasis on business — always has been. And in times of uncertainty, trust becomes the most valuable currency we have.

The bigger picture

Real estate has always been cyclical, but opportunity is constant and as present as it has ever been.

DFW remains a place people want to live, work and invest. We’re attracting global attention, new employers and long-term demand drivers that didn’t exist here a generation ago. That foundation matters far more than any single year’s transaction count.

Our responsibility as professionals, and as an industry, is to tell the real story of this market. Not the most dramatic one. Not the one that generates clicks. But the one grounded in data, context and long-term perspective.

Because when we do that, we don’t just serve our clients better — we strengthen the future of our profession. And from where I sit, the future for Realtors in DFW remains incredibly strong.

Justin Landon is CEO of the MetroTex Association of REALTORS®.

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