Women’s Council of REALTORS® has named Tripti Kasal as its new chief executive officer of the 9,000-member organization. 

According to a press release, Kasal will lead Women’s Council’s efforts to prepare and support more women for senior leadership roles in brokerages, associations and MLSs, technology companies, advocacy initiatives, entrepreneurship and community development.

“Real estate needs well-prepared leaders who can build consensus, make difficult decisions, advocate effectively and guide organizations through profound change,” said Cheryl Keller, 2026 national president of Women’s Council of REALTORS®. “Women’s Council has been preparing women to meet that challenge for generations, and Tripti is uniquely qualified to help us expand that impact.”

Kasal brings more than 25 years of residential real estate experience spanning brokerage operations, market expansion, recruiting, coaching, marketing, business development and member engagement. Most recently, she served as senior vice president of member engagement for Leading Real Estate Companies of the World. While there, she led the U.S. membership services team and helped independent brokerages connect with education, technology, marketing, relocation and business-development resources.

Kasal also spent 10 years in senior leadership with Baird & Warner, most recently serving as senior vice president and regional manager for the Chicago metropolitan area.

Early in her career, Kasal helped launch and grow the Chicago operation of an internet-based residential brokerage. She later owned a boutique brokerage in Chicago’s Lincoln Park neighborhood.

Kasal said, “I am passionate about the future of residential real estate and the role well-trained, well-supported leaders must play in shaping it. Our industry needs leaders who are prepared to listen, build trust, advocate effectively and help others navigate change with confidence.”

She continued, “Women’s Council combines relevant leadership education with local networks, national conferences, ongoing professional development, mentoring and a trusted referral community. Whether a woman is raising her hand for the first time or preparing to lead a brokerage, association, MLS, advocacy effort or community initiative, Women’s Council should be there to help her succeed.”